The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis
| Autor: | Fan, Xiaojun, Zhang, Lu, Guo, Xin, Zhao, Wenyu |
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| Zdroj: | In Journal of Retailing and Consumer Services November 2024 81 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect