The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis
Autor: | Fan, Xiaojun, Zhang, Lu, Guo, Xin, Zhao, Wenyu |
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Zdroj: | In Journal of Retailing and Consumer Services November 2024 81 |
Databáze: | ScienceDirect |
Externí odkaz: |
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