Assessing the moderating effect of consumer product knowledge and online shopping experience on using recommendation agents for customer loyalty
Autor: | Yoon, Victoria Y., Hostler, R. Eric, Guo, Zhiling, Guimaraes, Tor |
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Zdroj: | In Decision Support Systems November 2013 55(4):883-893 |
Databáze: | ScienceDirect |
Externí odkaz: |
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