Assessing the moderating effect of consumer product knowledge and online shopping experience on using recommendation agents for customer loyalty
| Autor: | Yoon, Victoria Y., Hostler, R. Eric, Guo, Zhiling, Guimaraes, Tor |
|---|---|
| Zdroj: | In Decision Support Systems November 2013 55(4):883-893 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect