From CRM to social CRM: A bibliometric review and research agenda for consumer research

Autor:	Perez-Vega, Rodrigo, Hopkinson, Paul, Singhal, Aishwarya, Mariani, Marcello M.
Zdroj:	In Journal of Business Research November 2022 151:1-16
Databáze:	ScienceDirect
Externí odkaz:	Zobrazit plný text záznamu Full Text from ScienceDirect