From CRM to social CRM: A bibliometric review and research agenda for consumer research
| Autor: | Perez-Vega, Rodrigo, Hopkinson, Paul, Singhal, Aishwarya, Mariani, Marcello M. |
|---|---|
| Zdroj: | In Journal of Business Research November 2022 151:1-16 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect