Brand trait transference: When celebrity endorsers acquire brand personality traits
| Autor: | Arsena, Ashley a, 1, Silvera, David H. a, Pandelaere, Mario b, ⁎ |
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| Zdroj: | In Journal of Business Research July 2014 67(7):1537-1543 |
| Databáze: | ScienceDirect |
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