Brand trait transference: When celebrity endorsers acquire brand personality traits
| Autor: | Arsena, Ashley, Silvera, David H., Pandelaere, Mario |
|---|---|
| Zdroj: | In Journal of Business Research July 2014 67(7):1537-1543 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Arsena, Ashley, Silvera, David H., Pandelaere, Mario |
|---|---|
| Zdroj: | In Journal of Business Research July 2014 67(7):1537-1543 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect