Value co-creation and appropriation of platform-based alliances in cooperative advertising
| Autor: | Zhang, Lu, Chen, Feng-Wen, Xia, Sen-Mao, Cao, Dong-Mei, Ye, Zhen, Shen, Cheng-Ran, Maas, Gideon, Li, Yi-Meng |
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| Zdroj: | In Industrial Marketing Management July 2021 96:213-225 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect