Value co-creation and appropriation of platform-based alliances in cooperative advertising
| Autor: | Zhang, Lu a, 1, Chen, Feng-Wen a, 1, ⁎, Xia, Sen-Mao b, h, 1, ⁎, Cao, Dong-Mei c, h, Ye, Zhen d, g, Shen, Cheng-Ran e, Maas, Gideon b, Li, Yi-Meng f |
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| Zdroj: | In Industrial Marketing Management July 2021 96:213-225 |
| Databáze: | ScienceDirect |
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