Evaluation of the impact of promotional campaign through a social networks on the key performance indicators of website for online of group-buying in Brazil

Autor: Rodello, Ildeberto Aparecido, Dândolo, Vinícius, Mazzeo Grande, Márcia
Zdroj: European Journal of Management Issues. 24(7):244-249
Databáze: Central and Eastern European Online Library (CEEOL)