Evaluation of the impact of promotional campaign through a social networks on the key performance indicators of website for online of group-buying in Brazil
Autor: | Rodello, Ildeberto Aparecido, Dândolo, Vinícius, Mazzeo Grande, Márcia |
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Zdroj: | European Journal of Management Issues. 24(7):244-249 |
Databáze: | Central and Eastern European Online Library (CEEOL) |
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