Stvaranje konkurentske prednosti gospodarskog subjekta kroz izgradnju robne marke / Building the Competitive Advantage of a Business Entity through Brand Development
Autor: | Nedović Čabarkapa, Mirjana |
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Zdroj: | EKONOMSKI VJESNIK / ECONVIEWS : REVIEW OF CONTEMPORARY BUSINESS, ENTREPRENEURSHIP AND ECONOMIC ISSUES. 23(1):274-281 |
Databáze: | Central and Eastern European Online Library (CEEOL) |
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