Stvaranje konkurentske prednosti gospodarskog subjekta kroz izgradnju robne marke / Building the Competitive Advantage of a Business Entity through Brand Development

Autor: Nedović Čabarkapa, Mirjana
Zdroj: EKONOMSKI VJESNIK / ECONVIEWS : REVIEW OF CONTEMPORARY BUSINESS, ENTREPRENEURSHIP AND ECONOMIC ISSUES. 23(1):274-281
Databáze: Central and Eastern European Online Library (CEEOL)