An empirical investigation into buyer profiles

Autor: Faes, W, Matthyssens, PMHM (Paul), Mazet, F., Salle, R., Valla, J.P.
Přispěvatelé: Department of Marketing Management
Rok vydání: 1997
Zdroj: Interaction, Relationships and Networks in Business markets. Competitive Papers. Proceedings of the 13th International Conference on Industrial Marketing and Purchasing, 161-186
STARTPAGE=161;ENDPAGE=186;TITLE=Interaction, Relationships and Networks in Business markets. Competitive Papers. Proceedings of the 13th International Conference on Industrial Marketing and Purchasing
Databáze: OpenAIRE