An empirical investigation into buyer profiles
Autor: | Faes, W, Matthyssens, PMHM (Paul), Mazet, F., Salle, R., Valla, J.P. |
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Přispěvatelé: | Department of Marketing Management |
Rok vydání: | 1997 |
Zdroj: | Interaction, Relationships and Networks in Business markets. Competitive Papers. Proceedings of the 13th International Conference on Industrial Marketing and Purchasing, 161-186 STARTPAGE=161;ENDPAGE=186;TITLE=Interaction, Relationships and Networks in Business markets. Competitive Papers. Proceedings of the 13th International Conference on Industrial Marketing and Purchasing |
Databáze: | OpenAIRE |
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