Community social responsibility and the performance of small tourism enterprises: Moderating effects of entrepreneurs' demographics

Autor: Gang Li, Honggang Xu, Jason Li Chen, Caiping Wang
Rok vydání: 2018
Předmět:
Zdroj: International Journal of Tourism Research. 20:685-697
ISSN: 1099-2340
DOI: 10.1002/jtr.2216
Popis: This study investigated the two main dimensions of STEs’ community social responsibility and their impact on firms’ objective and subjective performance, respectively. It also explored the moderating effects of STE owners’ demographics on the relationships between the two community social responsibility dimensions and firm performance. By the survey data from STEs in the historical towns in southwestern China, the empirical findings suggested that engaging in socially responsible behavior at the community level contributes to STEs’ subjective performance; and the influence of community engagement on STEs’ performance is moderated by the owners’ demographic characteristics, such as age, gender, ethnicity, and birthplace.
Databáze: OpenAIRE
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