Community social responsibility and the performance of small tourism enterprises: Moderating effects of entrepreneurs' demographics
Autor: | Gang Li, Honggang Xu, Jason Li Chen, Caiping Wang |
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Rok vydání: | 2018 |
Předmět: |
Demographics
Community engagement 05 social sciences Geography Planning and Development Ethnic group Transportation Tourism Leisure and Hospitality Management 0502 economics and business Survey data collection Sociology Lifestyle business Marketing China Social responsibility 050203 business & management 050212 sport leisure & tourism Tourism Nature and Landscape Conservation |
Zdroj: | International Journal of Tourism Research. 20:685-697 |
ISSN: | 1099-2340 |
DOI: | 10.1002/jtr.2216 |
Popis: | This study investigated the two main dimensions of STEs’ community social responsibility and their impact on firms’ objective and subjective performance, respectively. It also explored the moderating effects of STE owners’ demographics on the relationships between the two community social responsibility dimensions and firm performance. By the survey data from STEs in the historical towns in southwestern China, the empirical findings suggested that engaging in socially responsible behavior at the community level contributes to STEs’ subjective performance; and the influence of community engagement on STEs’ performance is moderated by the owners’ demographic characteristics, such as age, gender, ethnicity, and birthplace. |
Databáze: | OpenAIRE |
Externí odkaz: | |
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