Anthropological interpretation of the Business Model
| Autor: | VERSTRAETE, Thierry, Estèle, JOUISON |
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| Jazyk: | angličtina |
| Rok vydání: | 2019 |
| DOI: | 10.5278/ojs.jbm.v7i4.2926 |
| Popis: | Using an anthropological interpretation, this essay presents the Business Model as a myth that has been institutionalized by a collective group of stakeholders. The myth allows them to become coordinated, especially when their number increases. What brings them all together is shared values and/or value-sharing. Journal of Business Models, Vol 7 No 4 (2019): Journal of Business Model, Special Issue, Conference 2019 |
| Databáze: | OpenAIRE |
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