Anthropological interpretation of the Business Model

Autor: VERSTRAETE, Thierry, Estèle, JOUISON
Jazyk: angličtina
Rok vydání: 2019
DOI: 10.5278/ojs.jbm.v7i4.2926
Popis: Using an anthropological interpretation, this essay presents the Business Model as a myth that has been institutionalized by a collective group of stakeholders. The myth allows them to become coordinated, especially when their number increases. What brings them all together is shared values and/or value-sharing.
Journal of Business Models, Vol 7 No 4 (2019): Journal of Business Model, Special Issue, Conference 2019
Databáze: OpenAIRE
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