User Acceptance of Information Technology Systems as a Driver of Innovation in the Colombian Fashion Industry: An Abstract
Autor: | Lina M. Ceballos, Ana M. Ortega, Luis E. Torres, Maria-Susana Jaramillo-Echeverri |
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Rok vydání: | 2022 |
Zdroj: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030898823 |
DOI: | 10.1007/978-3-030-89883-0_46 |
Databáze: | OpenAIRE |
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