User Acceptance of Information Technology Systems as a Driver of Innovation in the Colombian Fashion Industry: An Abstract

Autor: Lina M. Ceballos, Ana M. Ortega, Luis E. Torres, Maria-Susana Jaramillo-Echeverri
Rok vydání: 2022
Zdroj: Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030898823
DOI: 10.1007/978-3-030-89883-0_46
Databáze: OpenAIRE