Provision and expertise the quality of watches, improving them assortment in retail commercial enterprise
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2022 |
| Předmět: | |
| DOI: | 10.18720/spbpu/3/2022/vr/vr22-3062 |
| Popis: | Тема вÑпÑÑкной квалиÑикаÑионной ÑабоÑÑ: «ÐбеÑпеÑение и ÑкÑпеÑÑиза каÑеÑÑва наÑÑÑнÑÑ ÑаÑов, ÑовеÑÑенÑÑвование Ð¸Ñ Ð°ÑÑоÑÑименÑа в ÑозниÑном ÑоÑговом пÑедпÑиÑÑии». ÐÐ°Ð½Ð½Ð°Ñ ÑабоÑа поÑвÑÑена ÑкÑпеÑÑизе каÑеÑÑва наÑÑÑнÑÑ ÑаÑов и ÑазÑабоÑке пÑедложений по ÑовеÑÑенÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ñ Ð°ÑÑоÑÑименÑа в ÑозниÑном ÑоÑговом пÑедпÑиÑÑии. ÐадаÑи, коÑоÑÑе ÑеÑалиÑÑ Ð² Ñ Ð¾Ð´Ðµ иÑÑледованиÑ:1. РаÑÑмоÑÑеÑÑ ÑакÑоÑÑ, обеÑпеÑиваÑÑие каÑеÑÑво наÑÑÑнÑÑ ÑаÑов, и опÑеделиÑÑ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ñ Ðº ним.2. ÐÑовеÑÑи ÑкÑпеÑÑÐ¸Ð·Ñ ÐºÐ°ÑеÑÑва наÑÑÑнÑÑ ÑаÑов ÑазнÑÑ Ð¿ÑоизводиÑелей, Ñ Ð¾Ð±Ð¾Ñнованием вÑбоÑа обÑазÑов и меÑодов иÑÑледованиÑ.3. РазÑабоÑаÑÑ ÑекомендаÑии по вÑбоÑÑ Ð½Ð°ÑÑÑнÑÑ ÑаÑов Ð´Ð»Ñ Ð¿Ð¾ÑÑебиÑелей и ÑоÑговÑÑ Ð¿ÑедпÑиÑÑий на оÑнове анализа ÑезÑлÑÑаÑов иÑÑледований обÑазÑов.4. ÐзÑÑиÑÑ ÑоÑÑоÑние ÑовÑеменного ÑÑнка наÑÑÑнÑÑ ÑаÑов, пÑовеÑÑи анализ аÑÑоÑÑименÑа ÑоÑгового пÑедпÑиÑÑÐ¸Ñ Ð¸ ÑазÑабоÑаÑÑ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾ его ÑовеÑÑенÑÑвованиÑ.ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑоводилиÑÑ Ð½Ð° базе лабоÑаÑоÑии ÑкÑпеÑÑÐ¸Ð·Ñ Ð¿Ð¾ÑÑебиÑелÑÑÐºÐ¸Ñ ÑоваÑов ÐШСиТ. Ð ÑабоÑе иÑполÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÑандаÑÑнÑе и обÑепÑизнаннÑе в ÑоваÑоведении меÑÐ¾Ð´Ñ Ð¾Ð¿ÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ñ ÑазмеÑно-маÑÑовÑÑ , Ñизико-Ð¼ÐµÑ Ð°Ð½Ð¸ÑеÑÐºÐ¸Ñ Ð¸ Ñизико-Ñ Ð¸Ð¼Ð¸ÑеÑÐºÐ¸Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°Ñелей каÑеÑÑва наÑÑÑнÑÑ ÑаÑов.Ð ÑезÑлÑÑаÑе ÑÑÑановлено, ÑÑо наиболее вÑÑокими показаÑелÑми каÑеÑÑва Ñ Ð°ÑакÑеÑизÑеÑÑÑ Ð¾Ð±ÑÐ°Ð·ÐµÑ â 1 (аÑÑ.MTP-1222A-1AVEF) ÑпонÑкого пÑоизводÑÑва, Ð¾Ð±Ð»Ð°Ð´Ð°Ñ Ð½Ð°Ð¸Ð±Ð¾Ð»ÐµÐµ вÑÑокой ÑоÑноÑÑÑÑ ÑÑÑоÑного Ñ Ð¾Ð´Ð°, ÑÑовнем водозаÑиÑÑ Ð¸ ÑвеÑдоÑÑÑÑ Ð·Ð°ÑиÑно-декоÑаÑивного покÑÑÑÐ¸Ñ ÐºÐ¾ÑпÑÑа ÑаÑов.ÐÑоведеннÑй анализ аÑÑоÑÑименÑа показал, ÑÑо в инÑеÑнеÑ-магазине 12chasov.ru пÑедÑÑавлен доÑÑаÑоÑно ÑиÑокий аÑÑоÑÑÐ¸Ð¼ÐµÐ½Ñ Ð½Ð°ÑÑÑнÑÑ ÑаÑов, однако аÑÑоÑÑÐ¸Ð¼ÐµÐ½Ñ Ð¸Ð½ÑеÑнеÑ-магазина не Ð¸Ð¼ÐµÐµÑ Ð¾Ð³ÑаниÑений, именно поÑÑÐ¾Ð¼Ñ Ð¾Ñновной ÑекомендаÑией ÑвлÑеÑÑÑ ÑаÑÑиÑение аÑÑоÑÑименÑа за ÑÑÑÑ ÑвелиÑÐµÐ½Ð¸Ñ ÐºÐ¾Ð»Ð¸ÑеÑÑва пÑедÑÑавленнÑÑ Ð¼Ð°Ñок. The subject of the graduate qualification work is «Provision and expertise the quality of watches, improving them assortment in retail commercial enterprise».This work is devoted to the evaluation of consumer properties of watches and the development of proposals for improving its range in a retail outlet. Tasks that were solved during the research:1. Consider the factors that ensure the quality of wristwatches and determine the requirements for them.2. To conduct an examination of the quality of wristwatches from different manufacturers, with justification for the selection of samples and research methods.3. Develop recommendations on the choice of wristwatches for consumers and commercial enterprises based on the analysis of the results of sample studies.4. To study the state of the modern wristwatch market, analyze the assortment of a trading company and develop proposals for its improvement.The research was carried out on the basis of the laboratory of examination of consumer goods of the Higher School of Economics. The paper uses standard and generally recognized methods in commodity science for determining the size-mass, physico-mechanical and physico-chemical indicators of the quality of wristwatches.As a result, it was found that sample No. 1 (art.MTP-1222A-1AVEF) of Japanese production is characterized by the highest quality indicators, having the highest accuracy of the daily course, the level of water protection and the hardness of the protective and decorative coating of the watch case.The analysis of the assortment showed that in the online store 12chasov.ru a fairly wide range of wristwatches is presented, but the assortment of the online store has no restrictions, which is why the main recommendation is to expand the assortment by increasing the number of brands presented. |
| Databáze: | OpenAIRE |
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