The Impact of Brand Experience on Consumer Engagement
Autor: | Bambang Widjajanta, R. Hurriyati, M. Naufal Shidqi, Erni Martini |
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Rok vydání: | 2022 |
Zdroj: | Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021). |
ISSN: | 2352-5428 |
DOI: | 10.2991/aebmr.k.220701.062 |
Databáze: | OpenAIRE |
Externí odkaz: |