The Impact of Brand Experience on Consumer Engagement

Autor: Bambang Widjajanta, R. Hurriyati, M. Naufal Shidqi, Erni Martini
Rok vydání: 2022
Zdroj: Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021).
ISSN: 2352-5428
DOI: 10.2991/aebmr.k.220701.062
Databáze: OpenAIRE