The Influencing Mechanism of Perceived UGC Quality on Gen Z Consumers’ Loyalty – An Empirical Analysis

Autor:	Li Yu Tseng, Hao Nan Xu, Yu Yan Lian, Jing Yang Xue
Rok vydání:	2022
Zdroj:	Proceedings of the 2022 3rd International Conference on E-commerce and Internet Technology (ECIT 2022) ISBN: 9789464630046
DOI:	10.2991/978-94-6463-005-3_24
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::74b810284f858a5de316b62d00a62787 https://doi.org/10.2991/978-94-6463-005-3_24 Zobrazit plný text záznamu