The Influencing Mechanism of Perceived UGC Quality on Gen Z Consumers’ Loyalty – An Empirical Analysis
| Autor: | Li Yu Tseng, Hao Nan Xu, Yu Yan Lian, Jing Yang Xue |
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| Rok vydání: | 2022 |
| Zdroj: | Proceedings of the 2022 3rd International Conference on E-commerce and Internet Technology (ECIT 2022) ISBN: 9789464630046 |
| DOI: | 10.2991/978-94-6463-005-3_24 |
| Databáze: | OpenAIRE |
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