The Effects of Aesthetics in Usability Testing for B2C E-commerce Websites

Autor:	Leyuan Zhang, Xiangang Qin, Wenjun Hou, Ye Dai, Hejin Gu
Rok vydání:	2016
Předmět:	Usability lab Engineering Pluralistic walkthrough Aesthetics business.industry Heuristic evaluation System usability scale Usability engineering ComputingMilieux_COMPUTERSANDSOCIETY Usability inspection Usability business Web usability
Zdroj:	Proceedings of the Fourth International Symposium on Chinese CHI.
DOI:	10.1145/2948708.2948712
Popis:	The relationship between metrics of aesthetics and usability of B2C E-commercial Websites are examined in this study. 30 users of B2C E-commercial Websites were invited to participate in a usability testing of three B2C E-commercial websites. Significant relationship was found between perceived aesthetics, apparent usability and perceived usability. Perceived aesthetics was not correlated to performance significantly.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::6d02f3700756a38346895e5ec720ebd1 https://doi.org/10.1145/2948708.2948712 Zobrazit plný text záznamu