| Autor: |
Leyuan Zhang, Xiangang Qin, Wenjun Hou, Ye Dai, Hejin Gu |
| Rok vydání: |
2016 |
| Předmět: |
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| Zdroj: |
Proceedings of the Fourth International Symposium on Chinese CHI. |
| DOI: |
10.1145/2948708.2948712 |
| Popis: |
The relationship between metrics of aesthetics and usability of B2C E-commercial Websites are examined in this study. 30 users of B2C E-commercial Websites were invited to participate in a usability testing of three B2C E-commercial websites. Significant relationship was found between perceived aesthetics, apparent usability and perceived usability. Perceived aesthetics was not correlated to performance significantly. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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