Tourist Experience in Destinations: Rethinking a Conceptual Framework of Destination Experience
Autor: | Walid BERNAKI, Saida MARSO |
---|---|
Rok vydání: | 2023 |
Zdroj: | Journal of Marketing Research and Case Studies. :1-19 |
ISSN: | 2165-7009 |
DOI: | 10.5171/2023.340232 |
Popis: | Tourism experience is a genuine source of destination attractiveness and long-lasting competitive advantage. Understanding the main drivers of the tourist experience in destinations is a critical step toward managing and delivering a satisfying destination experience to tourists. |
Databáze: | OpenAIRE |
Externí odkaz: |