Tourist Experience in Destinations: Rethinking a Conceptual Framework of Destination Experience

Autor: Walid BERNAKI, Saida MARSO
Rok vydání: 2023
Zdroj: Journal of Marketing Research and Case Studies. :1-19
ISSN: 2165-7009
DOI: 10.5171/2023.340232
Popis: Tourism experience is a genuine source of destination attractiveness and long-lasting competitive advantage. Understanding the main drivers of the tourist experience in destinations is a critical step toward managing and delivering a satisfying destination experience to tourists.
Databáze: OpenAIRE