Attribution of Inappropriate Visitor Behavior in a Theme Park Setting – A Conceptual Model

Autor: Louisa Yee-Sum Lee, Bruce Prideaux, Nelson K. F. Tsang
Rok vydání: 2015
Předmět:
Zdroj: Journal of Travel & Tourism Marketing. 33:1088-1105
ISSN: 1540-7306
1054-8408
DOI: 10.1080/10548408.2015.1084976
Popis: Given the scarcity of academic research on customer-to-customer (C2C) interaction in theme parks, this study was designed to construct and test a conceptual model of visitors’ attribution of inappropriate behavior, satisfaction, and repeat patronage using attribution theory. Exploratory and confirmatory factor analysis, structural equation modeling, and analysis of the effect of visitor type were carried out. The results show that stability and controllability have a significant impact on satisfaction, and satisfaction also influences repeat patronage. Visitor type had no effect on the relationship between attribution and satisfaction. The theoretical and practical insights of the findings are presented along with the limitations of the study and future directions for research.
Databáze: OpenAIRE