Autor:	Gabriel M. Gelb, Samuel V Smith, Betsy D. Gelb
Rok vydání:	1988
Předmět:	Marketing Return on marketing investment Marketing management Business marketing Business Business and International Management Marketing research Relationship marketing Marketing mix Marketing science Influencer marketing
Zdroj:	Business Horizons. 31:29-34
ISSN:	0007-6813
DOI:	10.1016/0007-6813(88)90052-3
Popis:	Professionals—doctors, lawyers, accountants, and consultants, among others—have become experts in marketing their services, particularly after the initial purchase. Anyone who markets a service can learn from the professionals.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::0f830e3b3c7298b63f1200a4743dc280 https://doi.org/10.1016/0007-6813(88)90052-3 Zobrazit plný text záznamu Plný text ve formátu PDF