UTILITARIAN MOBILE INFORMATION SERVICES ARE MODELED BETTER BY THE ACSM THAN HEDONIC SERVICES ON A CROSS-NATIONAL COMPARISON.
Autor: | Kondo, Fumiyo N.1 kondo@sk.tsukuba.ac.jp, Ishida, Hisashi1, Ghyas, Qazi Mahdia1 |
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Zdroj: | International Journal of Mobile Marketing. Summer2012, Vol. 7 Issue 2, p98-114. 17p. 9 Diagrams, 8 Charts. |
Databáze: | Business Source Ultimate |
Externí odkaz: |