UTILITARIAN MOBILE INFORMATION SERVICES ARE MODELED BETTER BY THE ACSM THAN HEDONIC SERVICES ON A CROSS-NATIONAL COMPARISON.

Autor: Kondo, Fumiyo N.1 kondo@sk.tsukuba.ac.jp, Ishida, Hisashi1, Ghyas, Qazi Mahdia1
Zdroj: International Journal of Mobile Marketing. Summer2012, Vol. 7 Issue 2, p98-114. 17p. 9 Diagrams, 8 Charts.
Databáze: Business Source Ultimate