Effects of Cost-Related Feedback on Consumer Knowledge and Consumption Behavior: A Field Experimental Approach.

Autor: Hutton, R. Bruce1, Mauser, Gary A.2, Filiatrault, Pierre3, Ahtola, Olli T.1
Zdroj: Journal of Consumer Research. Dec86, Vol. 13 Issue 3, p327-336. 10p. 1 Diagram, 3 Charts.
Databáze: Business Source Ultimate