Measuring the impact of informational democracy on consumer power.
Autor: | Barrutia, José M.1 egpbalej@bs.ehu.es, Charterina, Jon1 |
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Zdroj: | International Journal of Market Research. 2006, Vol. 48 Issue 3, p351-373. 23p. 3 Diagrams, 6 Charts. |
Databáze: | Business Source Ultimate |
Externí odkaz: |