Measuring the impact of informational democracy on consumer power.

Autor: Barrutia, José M.1 egpbalej@bs.ehu.es, Charterina, Jon1
Zdroj: International Journal of Market Research. 2006, Vol. 48 Issue 3, p351-373. 23p. 3 Diagrams, 6 Charts.
Databáze: Business Source Ultimate