THE IMPACT OF CREDIBILITY OF INFLUENCERS RECOMMENDATIONS ON SOCIAL MEDIA ON CONSUMERS BEHAVIOR TOWARDS BRANDS.
Autor: | Kwiatek, Piotr1, Baltezarević, Radoslav1, Papakonstantinidis, Stavros1 |
---|---|
Zdroj: | Informatologia. Aug2021, Vol. 54 Issue 3/4, p181-196. 16p. |
Databáze: | Academic Search Ultimate |
Externí odkaz: |