THE IMPACT OF CREDIBILITY OF INFLUENCERS RECOMMENDATIONS ON SOCIAL MEDIA ON CONSUMERS BEHAVIOR TOWARDS BRANDS.

Autor: Kwiatek, Piotr1, Baltezarević, Radoslav1, Papakonstantinidis, Stavros1
Zdroj: Informatologia. Aug2021, Vol. 54 Issue 3/4, p181-196. 16p.
Databáze: Academic Search Ultimate