Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 7

Autor:	Gordon C. Bruner II
Předmět:	Marketing research--Statistical methods--Handbooks, manuals, etc, Scaling (Social sciences)--Handbooks, manuals, etc
Kategorie:	BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Industrial Management
Popis:	This seventh volume in the series reviews 364 consumer-related measurement scales that were reported in top marketing journal articles published in 2010 and 2011. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality.
Databáze:	eBook Collection (EBSCOhost)
Externí odkaz:	Zobrazit plný text záznamu