Contemporary Approaches of the Scientific Theory of Place Marketing: Place Branding in Globalized Conditions and Economic Crisis

Autor: Kavoura, Androniki
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Popis: The contemporary economic crisis is one of the biggest to affect the global economy and has been forcefully applied to the real economy, revolting in a deep recession. The consequences of the economic crisis has brought out systemic problems and distortions in different sectors of productive activity; local communities and prefectures are examples of places which experience these consequences. The power of brands of significant value and businesses at the global level have also collapsed. The economic crisis also creates huge problems for the tourism sector which mainly consists of small and medium enterprises in southern European countries. This has resulted in the tourist agents becoming unable to accommodate their customers'needs. This monograph is a useful tool for future researchers and the local communities of various regions in order to be able to design a real exit from the crisis.
Databáze: eBook Collection (EBSCOhost)