| Popis: |
This research first evaluates the industry value chain and players and then focuses on market drivers, challenges, and opportunities. The report's market dynamics section evaluates the four screen strategy and analysis including preferences, location preferences, sequential sharing, user response rates, ad clutter, unaided ad recall times, and the impact of social media. The report includes an ecosystem and value chain analysis utilizing porter's five forces tool. Arguably the three main enabling factors for the digital entertainment industry, CDN, DRM and RCS, are evaluated in in terms of effect relative to time, speed, cost and revenue. The report also includes market revenues and forecast analysis for 2013 to 2018 along with the breakdown by medium, screen type and advertising market share. The number of digital users is provided with a breakdown by content type, screen type. The top countries are also provided in the both the above sections. The market is also segmented by the key geographic regions: North America, Europe, Asia-Pacific (APAC) and Middle East & Africa (MEA). |
