| Popis: |
This edited volume includes eight chapters describing recent advances in business and management studies. Chapter One studies how marketing actions can help reduce and prevent food waste in developed countries. Chapter Two examines whether advertising behaves differently over alternative phases of the business cycle. Chapter Three analyzes new crowdfunding systems that are emerging in large Chinese technology companies such as Tencent and WeChat. Chapter Four looks at the influence of a graduate program on students'decision whether to pursue a career in entrepreneurship. Chapter Five introduces the Economic Value Added model to allow for a cost-benefit analysis of people investments. Chapter Six explores how altruism positively impacts a firm's performance by strengthening organizational resilience. Chapter Seven discusses how advertisers are adapting a strategy of communicating shared values, such as support for underprivileged groups, to build relationships with socially conscious customers. Finally, Chapter Eight investigates the quantitative importance of the presence of shocks to the depreciation rate of capital for the magnitude of cyclical fluctuations in Bulgaria. |
