| Autor: |
Bernal, Richard L., Lowe, Henry I. C. |
| Předmět: |
|
| Kategorie: |
|
| Popis: |
The globalization of the health care industry is being driven by the high cost of health care in developed countries compounded by the increasing availability at less expensive rates in developing countries. Jamaica's proximity to North America, coupled with its ability to provide world-class services and facilities at internationally competitive prices in several fields of treatment, gives it an additional advantage in meeting the rapidly growing demand for health care. Looking beyond sun, sand and sea, Medical and Wellness Tourism in Jamaica delves into the world of health and wellness tourism in the Caribbean. Drawing on relevant and current statistics and data, the global state of the health and wellness tourism industry is presented and the future prospects for the Caribbean discussed and analysed in the context of the important trends and developments in health and wellness tourism and the unique opportunities for the Caribbean. From surgeries to spas, the potential socio-economic benefits that can be harnessed by investing in resources for the promotion of health and wellness tourism are presented as an innovative solution for sustainable tourism through product diversification. |
| Databáze: |
eBook Collection (EBSCOhost) |
| Externí odkaz: |
|
