Understanding Marketing.

Autor: Lawes, Aidan
Předmět:
Zdroj: Journal of the Society of Archivists. Jul90, Vol. 11 Issue 3, p117. 2p.
Abstrakt: Focuses on a one-day course about marketing held at the Public Record Office in Great Britain on March 28, 1990. Archivists who attended the course; Aims of the course; Market research.
Databáze: Library, Information Science & Technology Abstracts