Chameleons in marketspace: industry transformation in the new electronic marketing environment.
| Autor: | Hugh Pattinson, Linden Brown |
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| Zdroj: | Internet Research. 1996, Vol. 6 Issue 2/3. 5 Diagrams, 1 Chart. |
| Abstrakt: | Focuses on the transformation of industries in the electronic marketing environment in the United States. Requirements for internet access; Modifications of the traditional manipulation for the marketing mix; Impact of value chains on marketing environment. |
| Databáze: | Library, Information Science & Technology Abstracts |
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