Innovation is Iteration: Thinking Next to the Box.

Autor:	Cader, Michael1
Předmět:	*Technological innovations *Publishing *Book industry *Electronic publishing *Computer network resources *Electronic newsletters *Blogs *ONIX format *Web 2.0 Technological progress Entrepreneurship Marketing Iterative methods (Mathematics)
Zdroj:	Publishing Research Quarterly. Dec2008, Vol. 24 Issue 4, p240-250. 11p.
Abstrakt:	An account of the process of constant experimentation that drives our industry-leading newsletters and web site; the lessons behind our entrepreneurial experiences that should be meaningful to many within book publishing; and suggestions for how publishers of all sizes can employ a similar mindset in getting closer to readers and leveraging their natural assets for success in today’s rapidly changing marketplace. [ABSTRACT FROM AUTHOR]
Databáze:	Library, Information Science & Technology Abstracts
Externí odkaz:	Zobrazit plný text záznamu Full text from SpringerLink