Online Revenue Business Model Has Changed Little Since 1996.

Autor:	Mensing, Donica1
Předmět:	*Electronic newspapers *Newspapers Advertising revenue Corporate profits Financial performance Economic competition Marketing strategy Newspaper advertising News websites Business models
Zdroj:	Newspaper Research Journal. Spring2007, Vol. 28 Issue 2, p22-37. 16p. 4 Charts.
Abstrakt:	This study finds that despite aggressive competition for advertising revenue, newspapers as a whole have not altered their online strategies significantly from 1996 to 2005. [ABSTRACT FROM AUTHOR]
Databáze:	Library, Information Science & Technology Abstracts
Externí odkaz:	Zobrazit plný text záznamu