| Abstrakt: |
"Social Media Marketing for Book Publishers" by Miriam J. Johnson and Helen A. Simpson is a book that provides guidance for book publishers on utilizing social media as a marketing tool. The authors emphasize the importance of social media for communicating with potential readers and fostering author-publisher and author-reader dialogue. While the book primarily focuses on marketing trade fiction, the concepts and strategies can be adapted for scholarly, academic, and nonfiction works. The book covers topics such as developing author brands, creating a social media strategy, generating creative ideas, utilizing paid media, building communities, working with influencers, and measuring success. Overall, "Social Media Marketing for Book Publishers" offers actionable guidance for publishers looking to effectively utilize social media in their marketing efforts. [Extracted from the article] |
Full text from SpringerLink